Running a small business often feels like crossing the north Atlantic in autumn in a dinghy. They’re treacherous waters at the best of times but in autumn you face the double threat of icebergs set loose by summer’s warm weather and the onset of hurricane season. The sailing can get rough. Even if your vessel doesn’t capsize, you better be prepared to bail some sea water.
Styles change, principles don’t. What worked then, works now. If you do the work. It’s not about the packaging but what lies within the package.
As the old nugget goes: “Your attitude determines your altitude.” Be careful which stories you choose to believe!
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